Elevate your digital products and services with care, strategic choices & clear intent.

Allpfit Home is an innovative mobile app designed to democratize access to fitness and health, offering affordable plans starting at just 99 cents. Users can take advantage of a diverse range of video training sessions, join live classes, and explore exclusive bonus content from partners. With a mission to make quality fitness accessible to everyone, Allpfit Home provides a seamless experience for users looking to improve their well-being from the comfort of their homes.

Beyond the mobile experience, Allpfit Home features a robust backoffice desktop platform that enables content management and user administration. As a designer, I led the project's delivery by establishing a comprehensive design system, conducting a UX audit, mapping user flows, and ensuring a smooth handoff to developers. The result is a well-structured ecosystem that supports both users and administrators. The app has already gained significant traction, surpassing 100,000 downloads and maintaining an impressive 4.8-star rating on the Play Store, the leading app store in Brazil.

Flourish's technology uses transactional and behavioral data, combined with gamification elements in order to help financial institutions create personalized and rewarding experiences. The product leverage behavioral science and rewards to incentivize users to increase deposits, build better financial knowledge and pay bills on time.

After MVP launch, we reached over 10,000 active users (2022). With our first client, we achieved a +266% increase in digital banking transactions, boosted savings deposits by +20% and on-time loan payments by +36%. Also, at the beginning of 2023, this same client was retaining 65% of the active user base.

React Pro is a comprehensive web meeting app designed specifically for condo communities, providing a seamless platform for virtual meetups and community engagement. Whether it's a regular condo association meeting, a community event, or an emergency discussion, React Pro ensures smooth and effective communication, fostering a sense of unity and collaboration among residents.

In addition to the web meeting capabilities, React Pro offers a powerful backoffice desktop application that streamlines the management of condos, residents, and their events. Property managers can effortlessly organize and track resident information, schedule and promote events, and manage all aspects of condo administration. The backoffice application integrates seamlessly with the web meeting platform, ensuring that all information is up-to-date and accessible. With React Pro, managing condo communities has never been easier, allowing for efficient administration and enhanced resident satisfaction.